The impact of ai-powered advertisements on consumer behavior: understanding personalization, engagement, and ethical considerations

Gavalas_Ioannis_MSc_2024.pdfhttp://purl.tuc.gr/dl/dias/EA236670-0E19-4EAC-BA45-1967FBCD24AEThe impact of ai-powered advertisements on consumer behavior: understanding personalization, engagement, and ethical considerationsfree2024-09-23application/pdf3.4 MB