Measurement of customer preferences for designing luxury hotels using conjoined analysis Measurement of customer preferences for designing luxury hotels using conjoined analysis Μεταπτυχιακή Διατριβή Master Thesis 2022-06-102021enUrban hotels have attributes that potential clients could choose from to create their references while selecting which hotel to stay. This study would identify what attributes are considered by consumers, as well as combinations of attributes that need to be analysed into the main preferences of consumers. The purpose of this study is to determine the level of attribute which becomes important to a consumer and group the consumers with similar preferences. Μεταπτυχιακή εργασία που υποβλήθηκε στο τμήμα Μηχανικών Παραγωγής και Διοίκησης http://creativecommons.org/licenses/by/4.0/Πολυτεχνείο Κρήτης::Σχολή Μηχανικών Παραγωγής και ΔιοίκησηςVazakas_Vasileios_MSc_2021.pdfChania [Greece]Library of TUC2022-06-10application/pdf3.2 MBfree Vazakas Vasileios Βαζακας Βασιλειος Tsafarakis Stelios Τσαφαρακης Στελιος Matsatsinis Nikolaos Ματσατσινης Νικολαος Grigoroudis Evangelos Γρηγορουδης Ευαγγελος Πολυτεχνείο Κρήτης Technical University of Crete Conjoint analysis