Studying musical creativity for managing music library servicesStudying musical creativity for managing music library services Peer-Reviewed Journal Publication Δημοσίευση σε Περιοδικό με Κριτές 2022-03-032020enPurpose The purpose of this paper is to study and quantify musicians' creativity in order to tune music library services and pinpoint potential musical creative activities. Design/methodology/approach/methodology/approach Webster's conceptual framework for the creative thinking process in music is informing our survey while the analysis adopts a multiple criteria method for quantifying musical creativity. strengths, weaknesses, opportunities, and threats (SWOT) analysis is also adopted developing strategic decisions based on musicians' creativity behaviours. Findings Mental representations of the music heard (listening) is the most important dimension for creative thinking in music while dimensions such as recorded improvisations (improvisation), written analysis (analysis) and composed music scores (composition) follow. SWOT analysis provides further indications for music library services development based on musicians' creativity behaviours. Originality/value This study proposes a novel research vein based on multicriteria analysis within the contexts of musical creativity for managing music library services.http://creativecommons.org/licenses/by/4.0/Library Management418/9745-763 Lavranos, Charilaos, 1978- Manolitzas Panagiotis Μανωλιτζας Παναγιωτης Kostagiolas, Petros Grigoroudis Evangelos Γρηγορουδης Ευαγγελος Emerald Musical creativity Music library services SWOT analysis Multiple criteria analysis Decision-making Webster’s model of creative thinking process in music