The "challenger bank" model and its potential application in the Greek banking systemThe "challenger bank" model and its potential application in the Greek banking system Μεταπτυχιακή Διατριβή Master Thesis 2020-07-202020enThe thesis assesses the potential launch of a new, digital-only, challenger bank in a new market, specifically Greece. It starts with a review of the global financial crisis in 2008, examines its impact worldwide, focusing on UK, it analyzes the reasons for the launch of challenger banks in this country and their characteristics, products, services and channels. Then, it assesses the Greek economy landscape and banking competition and performs a detailed SWOT analysis of a potential establishment of a new bank and, finally, it proposes a specific business model based on the SWOT results and the UK challenger paradigm.A description of the challenger banking model, i.e. a new breed of financial technology-based banks and payment institutions, as it appeared in Europe after the financial crisis of 2008 and a study of what it would mean for the Greek banking system and the Greek society and economy if such a model would be introduced by a new bank in Greecehttp://creativecommons.org/licenses/by/4.0/Πολυτεχνείο Κρήτης::Σχολή Μηχανικών Παραγωγής και ΔιοίκησηςSyrmakezis_Sotiris_MSc_2020.pdfChania [Greece]Library of TUC2020-07-20application/pdf3.4 MBfree Syrmakezis Sotirios Συρμακεζης Σωτηριος Tsafarakis Stelios Τσαφαρακης Στελιος Tsourveloudis Nikolaos Τσουρβελουδης Νικολαος Matsatsinis Nikolaos Ματσατσινης Νικολαος Πολυτεχνείο Κρήτης Technical University of Crete Fintech and digital banking Banks and financial institutions