Instigating entrepreneurship to a university in an adverse entrepreneurial landscapeInstigating entrepreneurship to a university in an adverse entrepreneurial landscape Peer-Reviewed Journal Publication Δημοσίευση σε Περιοδικό με Κριτές 2019-06-252018enWe offer evidence on how the absence of entrepreneurship shapes the goals and expectations of faculty scientists about university technology commercialization. These results stem from a 2 year program in jump-starting entrepreneurship at the Agricultural University of Athens, a university that operates in a barren entrepreneurial and industrial landscape. We find that the sincere lack of understanding of commercialization and the ensuing superfluous expectations that faculty scientists developed about its benefits, resulted in congestion at the Technology Commercialization Office, rendering the tech-transfer process inefficient. Nevertheless, educating the faculty about entrepreneurship contributed to moderate but tangible short term results.http://creativecommons.org/licenses/by/4.0/Journal of Technology Transfer434966-985 Drivas Kyriakos Panagopoulos, Andreas Rozakis Stylianos Ροζακης Στυλιανος Springer Nature [academic journals on nature.com] Agricultural science Entrepreneurial university Faculty characteristics Greece Likelihood of disclosure Technology transfer