A conceptual design of intelligent shoes for pregnant womenA conceptual design of intelligent shoes for pregnant women Πλήρης Δημοσίευση σε Συνέδριο Conference Full Paper 2018-07-022017enDesign and technology are coming together to shape the future. Nowadays, researchers demonstrate that based on different technological fields, science is able to create a future that sometimes people find difficult to imagine. The present paper contributes towards the creation of new customized products, based on wearable technology, which is applied on mass consumption products. The case study used refers to the design of an intelligent, programmable shoe for pregnant women made of synthetic biological material (protocells). The paper’s research methodology was based on a literature review and a series of interviews with some of the experts in the field of physiotherapy. http://creativecommons.org/licenses/by/4.0/69-77Workshop on Business Models and ICT Technologies for the Fashion Supply ChainBusiness Models and ICT Technologies for the Fashion Supply Chain Dimou Eva Manavis Athanasios Kyratsis Panagiotis Papachristou Evrydiki Παπαχρηστου Ευρυδικη Springer Verlag Intelligent shoes Pregnant women Product customization Synthetic biological material Wearable technology