Internet and agro-tourism sector for regional development in Crete: a multicriteria rankingInternet and agro-tourism sector for regional development in Crete: a multicriteria ranking Peer-Reviewed Journal Publication Δημοσίευση σε Περιοδικό με Κριτές 2018-06-212017enNowadays, effective use of internet provides an opportunity to identify successful practices and policies for innovative business models in order to promote regional development through agro-tourism. In Crete, agro-tourism entrepreneurs have developed commercial activities in the internet where customers and firms are linked up together in the exchange of agro-tourism services. This paper aims to assess 29 websites of commercial purpose within agro-tourism sector in Crete and rank them according to 13 content, design, navigation and e-commerce adoption criteria. Each criterionpresence is studied and then all the websites were ranked according to these criteria using the multicriteria analysis method of PROMETHEE II (preference ranking organisation method for enrichment evaluation). Results confirm that internet adoption in agro-tourism sector in Crete is in satisfactory level. The findings lead to policy implications for agro-tourism firms' entrepreneurs to use internet technologies and social media as a powerful marketing tool.http://creativecommons.org/licenses/by/4.0/International Journal of Information and Decision Sciences92116-127 Andreopoulou, Zacharoula Lemonakis Christos Koliouska Christiana Zopounidis Konstantinos Ζοπουνιδης Κωνσταντινος Inderscience Agro-tourism Business model: E-commerce Internet Multicriteria analysis PROMETHEE II Regional development Total ranking Website assessment