Examining the relationship among gender role orientation, future-oriented emotions and subjective entrepreneurial successExamining the relationship among gender role orientation, future-oriented emotions and subjective entrepreneurial success Κεφάλαιο σε Βιβλίο Book Chapter 2018-06-042017enIn this chapter, we propose and empirically test a theoretical model on the relationships among gender-role orientation, anticipated emotions and entrepreneurs' subjective entrepreneurial success (SES). Results using Bayesian path analysis in a sample of Greek entrepreneurs indicated that the effect of femininity on SES was stronger than that of masculinity. Positive anticipated affect mediated the effects of masculinity and femininity on subjective entrepreneurial success. We interpreted this as evidence in support of the idea that the social construction of sex and future emotional thinking are influential factors within the entrepreneurial ecosystem that have previously been researched separately.http://creativecommons.org/licenses/by/4.0/Research on emotion in organizationsEmotions and identity Zabetakis Leonidas Ζαμπετακης Λεωνιδας Bakatsaki Maria Μπακατσακη Μαρια Kafetsios, Konstantinos Moustakis Vasilis Μουστακης Βασιλης Emerald Anticipated emotions Bayesian analysis Entrepreneurs Gender-role orientation