Evaluation of new service development strategies using multicriteria analysis: predicting the success of innovative hospitality servicesEvaluation of new service development strategies using multicriteria analysis: predicting the success of innovative hospitality services Peer-Reviewed Journal Publication Δημοσίευση σε Περιοδικό με Κριτές 2015-11-182009enThe purpose of this study is to gain insight into criteria that contribute to the success in new service development (NSD) projects in the hospitality economy. The results of the exploratory study are conducted in a precise predictive model for the successful hotel services. The analysis is based on data collected via in depth structured interview with questionnaires from hotel managers knowledgeable about NSD in their organization. A multicriteria methodology is used to examine the potential of a predictive model for successful NSD projects in the hotel sector. A comparative analysis with other popular classification methods is also performed.http://creativecommons.org/licenses/by/4.0/Operational Research, An International Journal9117-33 Zopounidis Konstantinos Ζοπουνιδης Κωνσταντινος Michael Doumpos Δουμπος Μιχαλης Grigoroudis Evangelos Γρηγορουδης Ευαγγελος Kitsios Fotios Κιτσιος Φωτιος Springer Verlag Critical success criteria Multicriteria analysis Tourism New service development Service innovation