Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market Peer-Reviewed Journal Publication Δημοσίευση σε Περιοδικό με Κριτές 2015-11-032007enThis paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the comparison of importance that each group gives to different product characteristics.http://creativecommons.org/licenses/by/4.0/International Journal of Retail and Distribution Management535342-362 Matsatsinis Nikolaos Ματσατσινης Νικολαος Grigoroudis, Evangelos Samaras Andreas Σαμαρας Ανδρεας Emerald Group Publishing Limited Finance, Personal--Marketing Marketing of financial planning services financial planners marketing finance personal marketing marketing of financial planning services