MARKEX: An intelligent decision support system for product development decisionsMARKEX: An intelligent decision support system for product development decisions Peer-Reviewed Journal Publication Δημοσίευση σε Περιοδικό με Κριτές 2015-11-031999enA new methodology for the development of new products and an intelligent DSS, named MARKEX, which is an implementation of this methodology, are presented in this paper. The system acts as a consultant for marketers, providing visual support to enhance understanding and to overcome lack of expertise. The databases of the system are the results of consumer surveys, as well as financial information of the enterprises involved in the decision making process. The system's model base encompasses statistical analysis, preference analysis, and consumer choice models. MARKEX incorporates partial knowledge bases to support decision makers in different stages of the product development process.http://creativecommons.org/licenses/by/4.0/European Journal of Operational Research2113336–354 Matsatsinis Nikolaos Ματσατσινης Νικολαος Siskos, Yannis Elsevier Capability, Financial (Financial literacy) Financial capability (Financial literacy) Literacy, Financial financial literacy capability financial financial literacy financial capability financial literacy literacy financial