Comparative behavioural analysis of European olive oil consumersComparative behavioural analysis of European olive oil consumers Κεφάλαιο σε Βιβλίο Book Chapter 2015-10-221995enThis study presents an extensive use of several data analysis and preference analysis models on a marketing study of the olive oil product in two European countries : Greece and France. Alternative market penetration strategies are evaluated and recommended through advanced market simulation methods. Preferences and attitudes between Greek and French consumers are also examined.http://creativecommons.org/licenses/by/4.0/Advances in Stochastic Modelling and Data Analysis Matsatsinis Nikolaos Ματσατσινης Νικολαος Grigoroudis Evangelos Γρηγορουδης Ευαγγελος Neguez F. Baourakis, George Siskos, Yannis Springer Verlag Agricultural marketing Data analysis New products--Marketing