Entrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industryEntrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industry Peer-Reviewed Journal Publication Δημοσίευση σε Περιοδικό με Κριτές 2015-10-152011enIn this research article, the authors draw on the theoretical insights of the strategic entrepreneurship literature and examine the relationships among entrepreneurial orientation, access to financial resources, and broadcasted product performance using survey data from Greek television enterprises. Data were based on companies' chief executive officers. Results of Bayesian path analysis indicate that access to financial resources fully mediates the effect of entrepreneurial orientation on product performance. Recommendations for further research are discussed.http://creativecommons.org/licenses/by/4.0/The Service Industries Journal316897-910 Moustakis Vasilis Μουστακης Βασιλης Zabetakis Leonidas Ζαμπετακης Λεωνιδας Melina Vekini Taylor & Francis