An integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysisAn integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysis Διδακτορική Διατριβή 2014-03-312010enΜη διαθέσιμοSubmitted for the partial fulfillment of the requirements for the degree of Doctor of Philosophyhttp://creativecommons.org/licenses/by/4.0/Πολυτεχνείο Κρήτης::Τμήμα Μηχανικών Παραγωγής και ΔιοίκησηςAn integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysisChania [Greece]Library of TUC2014-03-31application/pdfN/Ahttp://www.library.tuc.gr/artemis/PD2010-0017/PD2010-0017.pdffree Τσαφαράκης Στέλιος Ματσατσίνης Νίκος Πολυτεχνείο Κρήτης New products--Marketing--Mathematical models Consumer behavior