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Customer satisfaction in short food supply chains: a multiple criteria decision analysis approach

Tiganis Antonios, Grigoroudis Evangelos, Chrysochou, Polymeros

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URIhttp://purl.tuc.gr/dl/dias/ACF51AEB-043F-477A-A833-A7A3E70D7BCC-
Αναγνωριστικόhttps://doi.org/10.1016/j.foodqual.2022.104750-
Αναγνωριστικόhttps://www.sciencedirect.com/science/article/pii/S0950329322002257-
Γλώσσαen-
Μέγεθος9 pagesen
ΤίτλοςCustomer satisfaction in short food supply chains: a multiple criteria decision analysis approachen
ΔημιουργόςTiganis Antoniosen
ΔημιουργόςGrigoroudis Evangelosen
ΔημιουργόςΓρηγορουδης Ευαγγελοςel
ΔημιουργόςChrysochou, Polymerosen
ΕκδότηςElsevieren
ΠερίληψηIn this paper, we study customer satisfaction in short food supply chains. Specifically, we address how elements of the marketing mix of short food supply chains drive customer satisfaction. Our empirical work is based on a survey adopting a method known as the multicriteria satisfaction analysis. Our results show that the process of sales and the producers are the most important marketing mix elements and receive strong indications of customer satisfaction, thus offering a competitive advantage for short food supply chains. Pricing, place, purchase environment, and promotion can be described as potential threats to short food supply chains. Finally, the product is rated as low in importance but high in satisfaction, which suggests that consumers take its premium quality for granted. Our results suggest that emphasis should be placed on the processes of sales and producers.en
ΤύποςPeer-Reviewed Journal Publicationen
ΤύποςΔημοσίευση σε Περιοδικό με Κριτέςel
Άδεια Χρήσηςhttp://creativecommons.org/licenses/by/4.0/en
Ημερομηνία2023-12-22-
Ημερομηνία Δημοσίευσης2023-
Θεματική ΚατηγορίαShort food supply chains (SFSCs)en
Θεματική ΚατηγορίαCustomer satisfactionen
Θεματική ΚατηγορίαMarketing mixen
Θεματική ΚατηγορίαMulticriteria satisfaction analysis (MUSA)en
Θεματική ΚατηγορίαFood retailen
Βιβλιογραφική ΑναφοράA. Tiganis, E. Grigoroudis, and P. Chrysochou, “Customer satisfaction in short food supply chains: a multiple criteria decision analysis approach,” Food Qual. Preference, vol. 104, Mar. 2023, doi: 10.1016/j.foodqual.2022.104750.en

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