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Institutional Repository [SANDBOX]
Technical University of Crete
Technical University of Crete
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| URI: | http://purl.tuc.gr/dl/dias/AB1790C5-4FCD-481B-A828-D6914A37B057 | ||
| Year | 2022 | ||
| Type of Item | Diploma Work | ||
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| Bibliographic Citation | Ioannis Markodimitrakis, "Utilization of social media in transmedia storytelling of historical events and user personalization", Diploma Work, School of Electrical and Computer Engineering, Technical University of Crete, Chania, Greece, 2022 https://doi.org/10.26233/heallink.tuc.93811 | ||
| Appears in Collections |
Τransmedia storytelling is a tool that becomes more and more popular in the digital era; it is defined as the practice of narrating stories across multiple media platforms where each part of the story contributes uniquely to the timeline. The aim of the current thesis is the design and implementation of a framework for personalized transmedia storytelling that will allow online platforms to utilize social media to increase user interaction and drive traffic to their websites, thus creating potential clients for their products/services. The platform that has been utilized for the framework’s implementation is STSP, a state-of-the-art digital platform for spatiotemporal visualization of historical events that have taken place in Crete and the promotion of services and products of local businesses in the field of tourism. With the help of the framework, the platform enriches the story narratives, stores data regarding user interactions coming from Facebook: the latter are connected to the content of the stories. Furthermore, users can comment and rate stories in the STSP native platform, as well as find recommended stories that are similar to their preferences on their home page, which are generated using an item-based collaborative filtering algorithm.
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