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The landscape of the CRM systems in the Greek market

Tsiana Maria

Πλήρης Εγγραφή

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Περίληψη

The objective of this Master’s Thesis is to understand the modern CRM (Customer Relationship Management) system and explore the landscape of the CRM systems in the Greek Market. CRM systems are valuable tools for every company, Small, Medium, or Large. They provide their corporate members with appropriate information so that they can make the most profitable decision for the development and operation of the company.The present research aspires to document the Greek companies that engage in the development and sales of the CRM systems, the individual features of the CRM systems, for example, the use of cloud technology, the business model of each company, etc.In this thesis, we frame the importance and operation of CRM systems. In addition, we outline the Greek market and find out the market segment of each product. Moreover, we highlight the companies and the characteristics of their products with summary tables. Finally, we analyze the findings of the research.This research will be a practical tool for businesses as a comprehensive list of existing companies to review at the appropriate one according to their needs and for the providers of CRM systems to have a better picture of their competition.

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