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Statistical analysis of tourist preferences in Crete

Kolaretakis Georgios

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Summary

The analysis of the behavior and preferences of tourists in Crete, and in Greece in general, is necessary not only for local tourism agencies buy also for Greek residents, in order to take advantage of the opportunities presented each year and adapt to current needs. In this paper, an assessment of the Greek brand is initially made in comparison with the direct competition of the countries of southern Europe using indexes to indicate the existing position of Greece. Then, an analysis of incoming tourism data by market and by Greek region is presented. The figures for the visits, overnight stays and receipts in the Greek market are analyzed with the help of key indicators such as the cost per visit, cost per night and average stay of each visitor. Moreover, statistics that concern exclusively the region of Crete are mentioned, such as the basic sizes of inbound tourism, the resulting jobs, the potential in hotels and rooms for rent, as well as air arrivals, cruise ship traffic and the total number of visitors to museums and archeological sites. In conclusion, additional results of a survey conducted through the SPSS tool using questionnaires distributed at Chania Airport are shown. The characteristics and preferences of all the visitors are recorded and divisions are made based on selected criteria.

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