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Using emotional persuasion for changing attitudes towards entrepreneurship: an interpersonal perspective

Zabetakis Leonidas, Kafetsios, Konstantinos, Moustakis Vasilis

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URIhttp://purl.tuc.gr/dl/dias/F1984867-DAA9-4036-BB07-50713ADAAB7A-
Identifierhttps://www.sciencedirect.com/science/article/pii/S2352673416300415?via%3Dihub-
Identifierhttps://doi.org/10.1016/j.jbvi.2017.03.002-
Languageen-
Extent5 pagesen
TitleUsing emotional persuasion for changing attitudes towards entrepreneurship: an interpersonal perspectiveen
CreatorZabetakis Leonidasen
CreatorΖαμπετακης Λεωνιδαςel
CreatorKafetsios, Konstantinosen
CreatorMoustakis Vasilisen
CreatorΜουστακης Βασιληςel
PublisherElsevieren
Content SummaryCan a person's emotional expressions, influence attitudes towards entrepreneurship of individuals who observe those expressions One hundred and seventy nine participants were assigned to watch a short film conveying positive affect about business startup, a short film conveying both positive and negative affect and a short film with no affect. Participants completed attitude measures before watching, and after watching the films. Controlling for the effects of individual differences and film characteristics, results showed that individuals in the positive affect group had more favorable attitudes towards entrepreneurship, after watching the short film, unlike their mixed affect or control group counterparts.en
Type of ItemPeer-Reviewed Journal Publicationen
Type of ItemΔημοσίευση σε Περιοδικό με Κριτέςel
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2018-05-11-
Date of Publication2017-
SubjectAnticipated affecten
SubjectAttitudesen
SubjectEmotional persuasionen
SubjectEntrepreneurshipen
Bibliographic CitationL. A. Zampetakis, K. Kafetsios and V. Moustakis, "Using emotional persuasion for changing attitudes towards entrepreneurship: an interpersonal perspective," J. Bus. Venturing Insights, vol. 7, pp. 50-54, Jun. 2017. doi: 10.1016/j.jbvi.2017.03.002en

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