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Using emotional persuasion for changing attitudes towards entrepreneurship: an interpersonal perspective

Zabetakis Leonidas, Kafetsios, Konstantinos, Moustakis Vasilis

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URIhttp://purl.tuc.gr/dl/dias/F1984867-DAA9-4036-BB07-50713ADAAB7A-
Αναγνωριστικόhttps://www.sciencedirect.com/science/article/pii/S2352673416300415?via%3Dihub-
Αναγνωριστικόhttps://doi.org/10.1016/j.jbvi.2017.03.002-
Γλώσσαen-
Μέγεθος5 pagesen
ΤίτλοςUsing emotional persuasion for changing attitudes towards entrepreneurship: an interpersonal perspectiveen
ΔημιουργόςZabetakis Leonidasen
ΔημιουργόςΖαμπετακης Λεωνιδαςel
ΔημιουργόςKafetsios, Konstantinosen
ΔημιουργόςMoustakis Vasilisen
ΔημιουργόςΜουστακης Βασιληςel
ΕκδότηςElsevieren
ΠερίληψηCan a person's emotional expressions, influence attitudes towards entrepreneurship of individuals who observe those expressions One hundred and seventy nine participants were assigned to watch a short film conveying positive affect about business startup, a short film conveying both positive and negative affect and a short film with no affect. Participants completed attitude measures before watching, and after watching the films. Controlling for the effects of individual differences and film characteristics, results showed that individuals in the positive affect group had more favorable attitudes towards entrepreneurship, after watching the short film, unlike their mixed affect or control group counterparts.en
ΤύποςPeer-Reviewed Journal Publicationen
ΤύποςΔημοσίευση σε Περιοδικό με Κριτέςel
Άδεια Χρήσηςhttp://creativecommons.org/licenses/by/4.0/en
Ημερομηνία2018-05-11-
Ημερομηνία Δημοσίευσης2017-
Θεματική ΚατηγορίαAnticipated affecten
Θεματική ΚατηγορίαAttitudesen
Θεματική ΚατηγορίαEmotional persuasionen
Θεματική ΚατηγορίαEntrepreneurshipen
Βιβλιογραφική ΑναφοράL. A. Zampetakis, K. Kafetsios and V. Moustakis, "Using emotional persuasion for changing attitudes towards entrepreneurship: an interpersonal perspective," J. Bus. Venturing Insights, vol. 7, pp. 50-54, Jun. 2017. doi: 10.1016/j.jbvi.2017.03.002en

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