Institutional Repository [SANDBOX]
Technical University of Crete
EN  |  EL

Search

Browse

My Space

Customer satisfaction analysis for low cost airline companies using online reviews

Kourbetis Konstantinos

Simple record


URIhttp://purl.tuc.gr/dl/dias/2429B501-03D9-4020-88D0-022D8F03C34E-
Identifierhttps://doi.org/10.26233/heallink.tuc.69577-
Languageel-
Extent110 σελίδεςel
TitleΑνάλυση ικανοποίησης πελατών low cost αεροπορικών εταιριών με χρήση διαδικτυακών αξιολογήσεωνel
TitleCustomer satisfaction analysis for low cost airline companies using online reviewsen
CreatorKourbetis Konstantinosen
CreatorΚουρμπετης Κωνσταντινοςel
Contributor [Thesis Supervisor]Tsafarakis Steliosen
Contributor [Thesis Supervisor]Τσαφαρακης Στελιοςel
Contributor [Committee Member]Grigoroudis Evangelosen
Contributor [Committee Member]Γρηγορουδης Ευαγγελοςel
Contributor [Committee Member]Lia Krasadakien
Contributor [Committee Member]Κρασαδακη-Μητσοτακη Ευαγγελιαel
PublisherΠολυτεχνείο Κρήτηςel
PublisherTechnical University of Creteen
Academic UnitTechnical University of Crete::School of Production Engineering and Managementen
Academic UnitΠολυτεχνείο Κρήτης::Σχολή Μηχανικών Παραγωγής και Διοίκησηςel
Content SummaryThe measurement of customer satisfaction is an important part of marketing research allowing the company to get in touch with the buyer and remodel its services in order to improve his experience. In this thesis we attempt to execute a comparative satisfaction analysis concerning the passengers of four major low cost airline companies, AirAsia, EasyJet, RyanAir and Southwest. The research is based on data extracted from the independent customer review site of Skytrax. The collected data are refined and processed using the MUlticriteria Satisfaction Analysis (MUSA) method. Furthermore, using an enhanced type of the analysis method (MUSA+) we compare the results of each company through different ways in order to conduct more enlightening conclusions about each company’s strong points and weaknesses according to the opinion of their passengers and evaluate their positioning against competition.en
Type of ItemΔιπλωματική Εργασίαel
Type of ItemDiploma Worken
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2017-10-09-
Date of Publication2017-
SubjectΑνάλυση ικανοποίησης πελατώνel
Bibliographic CitationΚωνσταντίνος Κουρμπέτης, "Ανάλυση ικανοποίησης πελατών low cost αεροπορικών εταιριών με χρήση διαδικτυακών αξιολογήσεων", Διπλωματική Εργασία, Σχολή Μηχανικών Παραγωγής και Διοίκησης, Πολυτεχνείο Κρήτης, Χανιά, Ελλάς, 2017el
Bibliographic CitationKonstantinos Kourbetis, "Customer satisfaction analysis for low cost airline companies using online reviews", Diploma Work, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2017en

Available Files

Services

Statistics