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Establishing a practical company innovative Benchmark

Bilalis Nikolaos, Antoniadis Aristomenis, Maravelakis, Emmanuel, Jones K.-A.

Πλήρης Εγγραφή

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Περίληψη

Innovation is a major driving force for the economic growth and expansionof companies and the need to innovate has become clear by now. SME’s , even ifthey are very well aware of the importance of innovation have been rather slow inadopting tools and techniques used in larger companies, which often are very difficultor even impossible to be applied to them. This paper presents a new tool which canvery easily be applied in SMEs for benchmarking their innovation process. In the firstpart of this paper, the most commonly used measures of Innovation are presented,and the difficulties in applying them to SMEs are described. Next, we tackle theInnovation survey approaches and the use of Benchmarking, always from the SMEspoint of view. In the second part we present our methodology, the PIP-SCORE(Product Innovation Profile -SCORE), which is based on measuring andbenchmarking innovation, through an innovation survey. We aim at improvinginnovative performance of SME, by measuring innovation and determining a productinnovation profile. This is achieved by addressing three inter-related, but separatelymeasurable, aspects of a company’s innovation process- the products (or services)developed; the innovation process utilized; the way the product innovation process isproject managed. The results indicate areas of acceptance and possible correctiveactions. By resolving the mentioned three axes values we acquire a final pip-score.This value represents the “innovationness” of the company in a specific sector. Weconclude by presenting the innovation profile of the creative industries sector, as anexample, taking a sample of 100 creative industries which are included in the PIPSCOREdatabase.

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