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An integrated market simulation model for the design of new products

Matsatsinis Nikolaos, Tsafarakis, Stelios, 1977-, Doulamis, Anastasios

Απλή Εγγραφή

URIhttp://purl.tuc.gr/dl/dias/D26B4B0E-8230-440C-9674-EC6DD84DF6C8-
Αναγνωριστικόhttps://doi.org/10.1109/IEMCE.2008.4617951-
Γλώσσαen-
Μέγεθος5 pagesen
ΤίτλοςAn integrated market simulation model for the design of new productsen
ΔημιουργόςMatsatsinis Nikolaosen
ΔημιουργόςΜατσατσινης Νικολαοςel
ΔημιουργόςTsafarakis, Stelios, 1977-en
ΔημιουργόςDoulamis, Anastasiosen
ΕκδότηςInstitute of Electrical and Electronics Engineersen
ΠερίληψηMarket simulators assist managers in product design and pricing decisions, through advanced heuristic algorithms for consumer buying behavior modeling. We propose a model for use in such systems, which combines the effective incorporation of the two critical properties a simulator should theoretically reflects, with exceptionally performance in actual choice shares estimation. Differential Impact and Substitution are exhibited through the representation of customer heterogeneity and product similarity in the choice rule, while high predictive accuracy is displayed with the implementation of the Stochastic Logarithmic Search algorithm.en
ΤύποςΠλήρης Δημοσίευση σε Συνέδριοel
ΤύποςConference Full Paperen
Άδεια Χρήσηςhttp://creativecommons.org/licenses/by/4.0/en
Ημερομηνία2015-11-04-
Ημερομηνία Δημοσίευσης2008-
Βιβλιογραφική ΑναφοράS. Tsafarakis, A. Doulamis, N.F. Matsatsinis ,"An integrated market simulation model for the design of new products," in 2008 Intern. Conf. Engineering Manag. (IEMC) ,pp.1-5.doi:10.1109/IEMCE.2008.4617951en

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