New developments in product-line optimization

URI	http://purl.tuc.gr/dl/dias/003EB8C5-2E0F-4BA1-844E-89741939E7D7	-
Identifier	http://www.mit.edu/~hauser/Papers/Hauser%20IJRM%20Commentary2011.pdf	-
Language	en	-
Extent	2 pages	en
Title	New developments in product-line optimization	en
Creator	John R. Hauser	en
Creator	Matsatsinis Nikolaos	en
Creator	Ματσατσινης Νικολαος	el
Creator	Marinakis Ioannis	en
Creator	Μαρινακης Ιωαννης	el
Creator	Marinaki Magdalini	en
Creator	Μαρινακη Μαγδαληνη	el
Content Summary	Product development is key to profitability. Without well-designed products that meet the needs of customers at a reasonable cost, the firm has no sales. And without sales, the firm has no profit. But designing profitable products is hard. Eppinger, et al. (1994) estimate that for a mod- erately complex electro-mechanical product, close to a million decisions must be made before the product is brought to market. Many of these decisions are routine, but many are not. The two product-line-optimization papers in this journal address hard decisions.	en
Type of Item	Peer-Reviewed Journal Publication	en
Type of Item	Δημοσίευση σε Περιοδικό με Κριτές	el
License	http://creativecommons.org/licenses/by/4.0/	en
Date of Item	2015-11-04	-
Date of Publication	2011	-
Subject	Finance, Personal--Marketing	en
Subject	Marketing of financial planning services	en
Subject	financial planners marketing	en
Subject	finance personal marketing	en
Subject	marketing of financial planning services	en
Bibliographic Citation		en

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