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A knowledge base for brand choice model selection

Matsatsinis Nikolaos, Maria N. More

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URIhttp://purl.tuc.gr/dl/dias/6CCE3908-BA2D-4991-9DC8-6AAC916CDEED-
Identifierhttp://dina2000.gotoip2.com/news/UploadFiles/t12.pdf-
Languageen-
Extent3 pagesen
TitleA knowledge base for brand choice model selection en
CreatorMatsatsinis Nikolaosen
CreatorΜατσατσινης Νικολαοςel
Creator Maria N. Moreen
Content SummaryThis article introduces a Knowledge Base, which has been created in order to overcome the problem of choosing the right model of consumer choice. With the registration and classification of as many models of consumer choice as possible, a Knowledge Base was created, which gives marketers the opportunity to choose quickly and easily the appropriate model on each occasion, in proportion with consumer characteristics.en
Type of ItemΑφίσα σε Συνέδριοel
Type of ItemConference Posteren
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2015-11-03-
Date of Publication2000-
SubjectDecision support systemsen
SubjectCollective decision makingen
SubjectDecision-making, Groupen
Subjectgroup decision makingen
Subjectcollective decision makingen
Subjectdecision making groupen
Bibliographic CitationN.F. Matsatsinis, N.M. More.(2000). A knowledge base for brand choice model selection.Presented at European Symposium on Intelligent Techniques.[online].Available:http://dina2000.gotoip2.com/news/UploadFiles/t12.pdfen

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