A knowledge base for brand choice model selection

URI	http://purl.tuc.gr/dl/dias/6CCE3908-BA2D-4991-9DC8-6AAC916CDEED	-
Identifier	http://dina2000.gotoip2.com/news/UploadFiles/t12.pdf	-
Language	en	-
Extent	3 pages	en
Title	A knowledge base for brand choice model selection	en
Creator	Matsatsinis Nikolaos	en
Creator	Ματσατσινης Νικολαος	el
Creator	Maria N. More	en
Content Summary	This article introduces a Knowledge Base, which has been created in order to overcome the problem of choosing the right model of consumer choice. With the registration and classification of as many models of consumer choice as possible, a Knowledge Base was created, which gives marketers the opportunity to choose quickly and easily the appropriate model on each occasion, in proportion with consumer characteristics.	en
Type of Item	Αφίσα σε Συνέδριο	el
Type of Item	Conference Poster	en
License	http://creativecommons.org/licenses/by/4.0/	en
Date of Item	2015-11-03	-
Date of Publication	2000	-
Subject	Decision support systems	en
Subject	Collective decision making	en
Subject	Decision-making, Group	en
Subject	group decision making	en
Subject	collective decision making	en
Subject	decision making group	en
Bibliographic Citation	N.F. Matsatsinis, N.M. More.(2000). A knowledge base for brand choice model selection.Presented at European Symposium on Intelligent Techniques.[online].Available:http://dina2000.gotoip2.com/news/UploadFiles/t12.pdf	en

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