Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market

URI	http://purl.tuc.gr/dl/dias/523109ED-3029-45D9-A057-AD7BAC8E59E9	-
Identifier	https://doi.org/10.1108/09590550710743717	-
Language	en	-
Extent	21 pages	en
Title	Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market	en
Creator	Matsatsinis Nikolaos	en
Creator	Ματσατσινης Νικολαος	el
Creator	Grigoroudis, Evangelos	en
Creator	Samaras Andreas	en
Creator	Σαμαρας Ανδρεας	el
Publisher	Emerald Group Publishing Limited	en
Content Summary	This paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the comparison of importance that each group gives to different product characteristics.	en
Type of Item	Peer-Reviewed Journal Publication	en
Type of Item	Δημοσίευση σε Περιοδικό με Κριτές	el
License	http://creativecommons.org/licenses/by/4.0/	en
Date of Item	2015-11-03	-
Date of Publication	2007	-
Subject	Finance, Personal--Marketing	en
Subject	Marketing of financial planning services	en
Subject	financial planners marketing	en
Subject	finance personal marketing	en
Subject	marketing of financial planning services	en
Bibliographic Citation	N.F. Matsatsinis, E. Grigoroudis, A.P. Samaras ," Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market," Intern. J. of Retail and Distrib.Management,vol.35 ,no.5, pp. 342-362,2007.doi:10.1108/09590550710743717	en

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