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Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market

Matsatsinis Nikolaos, Grigoroudis, Evangelos, Samaras Andreas

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URIhttp://purl.tuc.gr/dl/dias/523109ED-3029-45D9-A057-AD7BAC8E59E9-
Identifierhttps://doi.org/10.1108/09590550710743717-
Languageen-
Extent21 pagesen
TitleComparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market en
CreatorMatsatsinis Nikolaosen
CreatorΜατσατσινης Νικολαοςel
CreatorGrigoroudis, Evangelosen
CreatorSamaras Andreasen
CreatorΣαμαρας Ανδρεαςel
PublisherEmerald Group Publishing Limiteden
Content SummaryThis paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the comparison of importance that each group gives to different product characteristics.en
Type of ItemPeer-Reviewed Journal Publicationen
Type of ItemΔημοσίευση σε Περιοδικό με Κριτέςel
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2015-11-03-
Date of Publication2007-
SubjectFinance, Personal--Marketingen
SubjectMarketing of financial planning servicesen
Subjectfinancial planners marketingen
Subjectfinance personal marketingen
Subjectmarketing of financial planning servicesen
Bibliographic CitationN.F. Matsatsinis, E. Grigoroudis, A.P. Samaras ," Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market," Intern. J. of Retail and Distrib.Management,vol.35 ,no.5, pp. 342-362,2007.doi:10.1108/09590550710743717en

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