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Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market

Matsatsinis Nikolaos, Grigoroudis, Evangelos, Samaras Andreas

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URI: http://purl.tuc.gr/dl/dias/523109ED-3029-45D9-A057-AD7BAC8E59E9
Year 2007
Type of Item Peer-Reviewed Journal Publication
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Bibliographic Citation N.F. Matsatsinis, E. Grigoroudis, A.P. Samaras ," Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market," Intern. J. of Retail and Distrib.Management,vol.35 ,no.5, pp. 342-362,2007.doi:10.1108/09590550710743717 https://doi.org/10.1108/09590550710743717
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Journal Publications in Community School of Production Engineering and Management

Summary

This paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the comparison of importance that each group gives to different product characteristics.

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