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An agent-based system for products penetration strategy selection

Matsatsinis Nikolaos, Moraïtis, Pavlos, Vangelis Psomatakis, Spanoydakis Nikolaos I.

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URI: http://purl.tuc.gr/dl/dias/8B708A0D-2C6D-4D1D-8003-9E340DBBF18F
Year 2003
Type of Item Peer-Reviewed Journal Publication
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Bibliographic Citation N. Matsatsinis, P. Moraitis, V. Psomatakis, N. Spanoudakis ," An agent-based system for products penetration strategy selection," Appl. Artificial Intel.,vol. 17,no.10 pp. 901-925,2003.doi:10.1080/714858317 https://doi.org/10.1080/714858317
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Summary

This paper describes an agent-based system implementing an original consumer-based methodology for product penetration strategy selection in real-world situations. Agents are simultaneously considered according to two different levels: a functional and a structural level. In the functional level, we have three types of agents: task agents, information agents, and interface agents assuming task fulfillment through cooperation, information gathering tasks, and mediation between users and artificial agents, respectively. In the structural level, we have elementary agents based on a generic reusable architecture and complex agents considered as an agent organization created dynamically in an hierarchical way.

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