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A DSS for market analysis and new product design

Matsatsinis Nikolaos, Siskos, Yannis

Απλή Εγγραφή


URIhttp://purl.tuc.gr/dl/dias/88FAEE3F-F3E8-4433-9BF7-408D47313574-
Αναγνωριστικόhttps://doi.org/10.1080/12460125.1993.10511556-
Γλώσσαen-
Μέγεθος26 pagesen
ΤίτλοςA DSS for market analysis and new product design en
ΔημιουργόςMatsatsinis Nikolaosen
ΔημιουργόςΜατσατσινης Νικολαοςel
ΔημιουργόςSiskos, Yannisen
ΕκδότηςTaylor & Francisen
ΠερίληψηA system allowing managers to choose suitable strategies for the design of new products is presented. It is a decision support system but several improvements are proposed to incorporate partial expert systems for the completion of tasks such as choice of method for survey data analysis; guidance for market simulation; conclusions drawn from the application of data analysis methods and consumer behaviour analysis; and proposals for the choice of a suitable strategy for market penetration by new products. Experience with the system through its application to the design of a new product for a Greek company is presented.en
ΤύποςPeer-Reviewed Journal Publicationen
ΤύποςΔημοσίευση σε Περιοδικό με Κριτέςel
Άδεια Χρήσηςhttp://creativecommons.org/licenses/by/4.0/en
Ημερομηνία2015-11-03-
Ημερομηνία Δημοσίευσης1993-
Θεματική ΚατηγορίαServices marketingen
Θεματική Κατηγορίαservice industries marketingen
Θεματική Κατηγορίαservices marketingen
Βιβλιογραφική ΑναφοράY. Siskos, N. Matsatsinis ," A DSS for market analysis and new product design," J.of Dec. Systems ,vol.2,no.1 ,pp. 35-60,1993.doi: 10.1080/12460125.1993.10511556en

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