A DSS for market analysis and new product design

URI	http://purl.tuc.gr/dl/dias/88FAEE3F-F3E8-4433-9BF7-408D47313574	-
Identifier	https://doi.org/10.1080/12460125.1993.10511556	-
Language	en	-
Extent	26 pages	en
Title	A DSS for market analysis and new product design	en
Creator	Matsatsinis Nikolaos	en
Creator	Ματσατσινης Νικολαος	el
Creator	Siskos, Yannis	en
Publisher	Taylor & Francis	en
Content Summary	A system allowing managers to choose suitable strategies for the design of new products is presented. It is a decision support system but several improvements are proposed to incorporate partial expert systems for the completion of tasks such as choice of method for survey data analysis; guidance for market simulation; conclusions drawn from the application of data analysis methods and consumer behaviour analysis; and proposals for the choice of a suitable strategy for market penetration by new products. Experience with the system through its application to the design of a new product for a Greek company is presented.	en
Type of Item	Peer-Reviewed Journal Publication	en
Type of Item	Δημοσίευση σε Περιοδικό με Κριτές	el
License	http://creativecommons.org/licenses/by/4.0/	en
Date of Item	2015-11-03	-
Date of Publication	1993	-
Subject	Services marketing	en
Subject	service industries marketing	en
Subject	services marketing	en
Bibliographic Citation	Y. Siskos, N. Matsatsinis ," A DSS for market analysis and new product design," J.of Dec. Systems ,vol.2,no.1 ,pp. 35-60,1993.doi: 10.1080/12460125.1993.10511556	en

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