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A DSS for market analysis and new product design

Matsatsinis Nikolaos, Siskos, Yannis

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URIhttp://purl.tuc.gr/dl/dias/88FAEE3F-F3E8-4433-9BF7-408D47313574-
Identifierhttps://doi.org/10.1080/12460125.1993.10511556-
Languageen-
Extent26 pagesen
TitleA DSS for market analysis and new product design en
CreatorMatsatsinis Nikolaosen
CreatorΜατσατσινης Νικολαοςel
CreatorSiskos, Yannisen
PublisherTaylor & Francisen
Content SummaryA system allowing managers to choose suitable strategies for the design of new products is presented. It is a decision support system but several improvements are proposed to incorporate partial expert systems for the completion of tasks such as choice of method for survey data analysis; guidance for market simulation; conclusions drawn from the application of data analysis methods and consumer behaviour analysis; and proposals for the choice of a suitable strategy for market penetration by new products. Experience with the system through its application to the design of a new product for a Greek company is presented.en
Type of ItemPeer-Reviewed Journal Publicationen
Type of ItemΔημοσίευση σε Περιοδικό με Κριτέςel
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2015-11-03-
Date of Publication1993-
SubjectServices marketingen
Subjectservice industries marketingen
Subjectservices marketingen
Bibliographic CitationY. Siskos, N. Matsatsinis ," A DSS for market analysis and new product design," J.of Dec. Systems ,vol.2,no.1 ,pp. 35-60,1993.doi: 10.1080/12460125.1993.10511556en

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