Ιδρυματικό Αποθετήριο [SANDBOX]
Πολυτεχνείο Κρήτης
EN  |  EL

Αναζήτηση

Πλοήγηση

Ο Χώρος μου

A DSS for market analysis and new product design

Matsatsinis Nikolaos, Siskos, Yannis

Πλήρης Εγγραφή


URI: http://purl.tuc.gr/dl/dias/88FAEE3F-F3E8-4433-9BF7-408D47313574
Έτος 1993
Τύπος Δημοσίευση σε Περιοδικό με Κριτές
Άδεια Χρήσης
Λεπτομέρειες
Βιβλιογραφική Αναφορά Y. Siskos, N. Matsatsinis ," A DSS for market analysis and new product design," J.of Dec. Systems ,vol.2,no.1 ,pp. 35-60,1993.doi: 10.1080/12460125.1993.10511556 https://doi.org/10.1080/12460125.1993.10511556
Εμφανίζεται στις Συλλογές

Περίληψη

A system allowing managers to choose suitable strategies for the design of new products is presented. It is a decision support system but several improvements are proposed to incorporate partial expert systems for the completion of tasks such as choice of method for survey data analysis; guidance for market simulation; conclusions drawn from the application of data analysis methods and consumer behaviour analysis; and proposals for the choice of a suitable strategy for market penetration by new products. Experience with the system through its application to the design of a new product for a Greek company is presented.

Υπηρεσίες

Στατιστικά