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Brand choice model selection based on consumers’ multicriteria preferences and experts’ knowledge

Matsatsinis Nikolaos, Samaras Andreas

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URIhttp://purl.tuc.gr/dl/dias/CD3F91E7-84BB-4AA3-BF09-2464B1FFCFA9-
Identifierhttps://doi.org/10.1016/S0305-0548(99)00114-8-
Languageen-
Extent19 pagesen
TitleBrand choice model selection based on consumers’ multicriteria preferences and experts’ knowledge en
CreatorMatsatsinis Nikolaosen
CreatorΜατσατσινης Νικολαοςel
CreatorSamaras Andreasen
CreatorΣαμαρας Ανδρεαςel
PublisherElsevieren
Content SummaryA primary goal in the marketing science is to describe, model, and finally predict the behavior of the consumers and their attitudes towards the products that form the market. Multicriteria analysis is a powerful tool in our effort to reveal the preferences of the consumers according to multiple points of view. The use of multiattribute utility theory along with models of consumer behavior permits the analyst to explore and describe different patterns in consumer's decision making by studying the distribution of assigned utilities. The results are converted into simple “if…then” rules and a knowledge base is constructed. Consequently, the decision maker obtains an additional tool in his/her effort to model in a most efficient manner the environment of the market.en
Type of ItemPeer-Reviewed Journal Publicationen
Type of ItemΔημοσίευση σε Περιοδικό με Κριτέςel
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2015-11-03-
Date of Publication2000-
SubjectServices marketingen
Subjectservice industries marketingen
Subjectservices marketingen
Bibliographic CitationN.F. Matsatsinis, A.P. Samaras ," Brand choice model selection based on consumers’ multicriteria preferences and experts’ knowledge,"Comp. and Opera. Research,vol. 27 ,no.7,pp. 689-707,Ju.2000.doi:10.1016/S0305-0548(99)00114-8en

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