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MARKEX: An intelligent decision support system for product development decisions

Matsatsinis Nikolaos, Siskos, Yannis

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URIhttp://purl.tuc.gr/dl/dias/FB5969DC-58F1-46C6-9EB6-E2550B9BDFE9-
Identifierhttps://doi.org/10.1016/S0377-2217(98)00220-3-
Languageen-
Extent19 pagesen
TitleMARKEX: An intelligent decision support system for product development decisionsen
CreatorMatsatsinis Nikolaosen
CreatorΜατσατσινης Νικολαοςel
CreatorSiskos, Yannisen
PublisherElsevieren
Content SummaryA new methodology for the development of new products and an intelligent DSS, named MARKEX, which is an implementation of this methodology, are presented in this paper. The system acts as a consultant for marketers, providing visual support to enhance understanding and to overcome lack of expertise. The databases of the system are the results of consumer surveys, as well as financial information of the enterprises involved in the decision making process. The system's model base encompasses statistical analysis, preference analysis, and consumer choice models. MARKEX incorporates partial knowledge bases to support decision makers in different stages of the product development process.en
Type of ItemPeer-Reviewed Journal Publicationen
Type of ItemΔημοσίευση σε Περιοδικό με Κριτέςel
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2015-11-03-
Date of Publication1999-
SubjectCapability, Financial (Financial literacy)en
SubjectFinancial capability (Financial literacy)en
SubjectLiteracy, Financialen
Subjectfinancial literacyen
Subjectcapability financial financial literacyen
Subjectfinancial capability financial literacyen
Subjectliteracy financialen
Bibliographic CitationN.F. Matsatsinis, Y. Siskos ," MARKEX: An intelligent decision support system for product development decisions ,"Europ.J.f Operational Res.,vol. 113,no. 2, pp.336-354 ,Mar. 1999.doi:10.1016/S0377-2217(98)00220-3en

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