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Multicriteria analysis and assessment of financial viability of agribusinesses: The case of marketing co-operatives and juice-producing companies

Baourakis, George, Doumpos, Michael, Zopounidis Konstantinos, Kalogerakis Nikos

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Περίληψη

Our main purpose here is to assess the viability of Greek companies that operate in the field of agricultural food-production and marketing. More specifically, we present the basic operational framework within which the agricultural organizations of co-operatives operate; we also examine the main features of the juice market. The analysis concerns the periods 1993–1998 (for the co-operatives) and 1994–1998 (for juice-producing firms), and is based upon the financial characteristics of 10 agricultural co-operative organizations and 2 investor-owned firms established and operating on the largest Greek island, Crete, and the 15 largest (in economic and financial terms) juice-producing companies in Greece. The assessment procedure includes data analysis techniques in combination with a multicriteria analysis method (the PROMETHEE II method). The analysis results in an overall ranking of the examined firms' performance. This indicates the strengths and weaknesses of the firms involved with regard to their financial behavior, thereby contributing to the identification of the imperfections of the examined firms

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