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Comparative behavioural analysis of European olive oil consumers

Matsatsinis Nikolaos, Grigoroudis Evangelos, Neguez F., Baourakis, George, Siskos, Yannis

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URIhttp://purl.tuc.gr/dl/dias/77B3F4EF-7DF8-40F1-A926-7855CB0DC248-
Identifierhttps://doi.org/10.1007/978-94-017-0663-6_18-
Identifierhttps://link.springer.com/chapter/10.1007%2F978-94-017-0663-6_18-
Languageen-
Extent18 pagesen
TitleComparative behavioural analysis of European olive oil consumersen
CreatorMatsatsinis Nikolaosen
CreatorΜατσατσινης Νικολαοςel
CreatorGrigoroudis Evangelosen
CreatorΓρηγορουδης Ευαγγελοςel
CreatorNeguez F.en
CreatorBaourakis, Georgeen
CreatorSiskos, Yannisen
PublisherSpringer Verlagen
Content SummaryThis study presents an extensive use of several data analysis and preference analysis models on a marketing study of the olive oil product in two European countries : Greece and France. Alternative market penetration strategies are evaluated and recommended through advanced market simulation methods. Preferences and attitudes between Greek and French consumers are also examined.en
Type of ItemΚεφάλαιο σε Βιβλίοel
Type of ItemBook Chapteren
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2015-10-22-
Date of Publication1995-
SubjectAgricultural marketing en
SubjectData analysis en
SubjectNew products--Marketing en
Bibliographic CitationY. Siskos, E. Grigoroudis, N. F. Matsatsinis, G. Baourakis and F. Neguez, "Comparative behavioural analysis of European olive oil consumers", Advances in Stochastic Modelling and Data Analysis, pp. 293-310, 1995. doi: 10.1007/978-94-017-0663-6_18en
Book TitleAdvances in Stochastic Modelling and Data Analysisen
Book Seriesen

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