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Comparative behavioural analysis of European olive oil consumers

Matsatsinis Nikolaos, Grigoroudis Evangelos, Neguez F., Baourakis, George, Siskos, Yannis

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URI: http://purl.tuc.gr/dl/dias/77B3F4EF-7DF8-40F1-A926-7855CB0DC248
Year 1995
Type of Item Book Chapter
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Bibliographic Citation Y. Siskos, E. Grigoroudis, N. F. Matsatsinis, G. Baourakis and F. Neguez, "Comparative behavioural analysis of European olive oil consumers", Advances in Stochastic Modelling and Data Analysis, pp. 293-310, 1995. doi: 10.1007/978-94-017-0663-6_18 https://doi.org/10.1007/978-94-017-0663-6_18
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Books and Book Chapters in Community School of Production Engineering and Management

Summary

This study presents an extensive use of several data analysis and preference analysis models on a marketing study of the olive oil product in two European countries : Greece and France. Alternative market penetration strategies are evaluated and recommended through advanced market simulation methods. Preferences and attitudes between Greek and French consumers are also examined.

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