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Ιδρυματικό Αποθετήριο [SANDBOX]
Πολυτεχνείο Κρήτης
Πολυτεχνείο Κρήτης
EN
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EL
| URI: | http://purl.tuc.gr/dl/dias/77B3F4EF-7DF8-40F1-A926-7855CB0DC248 | ||
| Έτος | 1995 | ||
| Τύπος | Κεφάλαιο σε Βιβλίο | ||
| Άδεια Χρήσης |
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| Βιβλιογραφική Αναφορά | Y. Siskos, E. Grigoroudis, N. F. Matsatsinis, G. Baourakis and F. Neguez, "Comparative behavioural analysis of European olive oil consumers", Advances in Stochastic Modelling and Data Analysis, pp. 293-310, 1995. doi: 10.1007/978-94-017-0663-6_18 https://doi.org/10.1007/978-94-017-0663-6_18 | ||
| Εμφανίζεται στις Συλλογές |
This study presents an extensive use of several data analysis and preference analysis models on a marketing study of the olive oil product in two European countries : Greece and France. Alternative market penetration strategies are evaluated and recommended through advanced market simulation methods. Preferences and attitudes between Greek and French consumers are also examined.
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