Το έργο με τίτλο Comparative behavioural analysis of European olive oil consumers από τον/τους δημιουργό/ούς Matsatsinis Nikolaos, Grigoroudis Evangelos, Neguez F., Baourakis, George, Siskos, Yannis διατίθεται με την άδεια Creative Commons Αναφορά Δημιουργού 4.0 Διεθνές
Βιβλιογραφική Αναφορά
Y. Siskos, E. Grigoroudis, N. F. Matsatsinis, G. Baourakis and F. Neguez, "Comparative behavioural analysis of European olive oil consumers", Advances in Stochastic Modelling and Data Analysis, pp. 293-310, 1995. doi:
10.1007/978-94-017-0663-6_18
https://doi.org/10.1007/978-94-017-0663-6_18
This study presents an extensive use of several data analysis and preference analysis models on a marketing study of the olive oil product in two European countries : Greece and France. Alternative market penetration strategies are evaluated and recommended through advanced market simulation methods. Preferences and attitudes between Greek and French consumers are also examined.