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Institutional Repository [SANDBOX]
Technical University of Crete
Technical University of Crete
EN
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EL
| URI: | http://purl.tuc.gr/dl/dias/C5A91D1A-4673-47EC-AC67-C159D1E63B14 | ||
| Year | 2001 | ||
| Type of Item | Peer-Reviewed Journal Publication | ||
| License |
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| Bibliographic Citation | Manouselis, N., N.F. Matsatsinis, "Introducing a Multi-Agent, Multi-Criteria Methodology for Modeling Electronic Consumer’s Behavior", Cooperative Information Agents, Vol. 2182, pp. 190-195.2001. DOI 10.1007/3-540-44799-7_19 https://doi.org/10.1007/3-540-44799-7_19 | ||
| Appears in Collections |
This paper presents a step-by-step methodology for intelligent systems analysis and design, used in modeling and supporting the decision process of the electronic consumer. Borrowing methodologies and techniques from Operational Research and Decision Making, detailed and accurate models of the consumer buying and negotiating behaviors are constructed. Furthermore, a multi-agent architecture is proposed and outlined, encompassing and engaging these models in order to cooperate with electronic marketplaces, for the needs of the consumer to be best met. This methodology is applied to a specific case of study, the case of the Internet radio listeners.
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