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Strategic marketing decisions using raw data, experts' knowledge and multicriteria methods

Matsatsinis Nikolaos, Samaras Andreas, H. Hatzis

Απλή Εγγραφή

URIhttp://purl.tuc.gr/dl/dias/625F92EE-16A2-4A08-886A-C05AB90DA6ED-
Αναγνωριστικόhttps://www.infona.pl/resource/bwmeta1.element.baztech-article-BPP1-0001-0088-
Γλώσσαen-
Μέγεθος21 pagesen
ΤίτλοςStrategic marketing decisions using raw data, experts' knowledge and multicriteria methodsen
ΔημιουργόςMatsatsinis Nikolaosen
ΔημιουργόςΜατσατσινης Νικολαοςel
ΔημιουργόςSamaras Andreasen
ΔημιουργόςΣαμαρας Ανδρεαςel
ΔημιουργόςH. Hatzisen
ΕκδότηςINFONAen
ΠερίληψηThe need to combine data and experts' knowledge in order to solve omplex and ill-structured decision problems is a major concern in the modern arketing and management science. In this paper, the functionality óf an intelligent Decision Support System, named MARKEX, is presented. The system acts as a consultant for marketers, providing visual support to enhance understanding and to overcome lack of expertise. MARKEX incorporates partial knowledge bases to support decision-makers in different stages of the product development process. The data bases Eof the system are the results of consumer surveys, as well as financial information of the enterprises involved in the decision making process. The system's model base encompasses statistical and data analysis, preference analysis, and consumer choice models.en
ΤύποςPeer-Reviewed Journal Publicationen
ΤύποςΔημοσίευση σε Περιοδικό με Κριτέςel
Άδεια Χρήσηςhttp://creativecommons.org/licenses/by/4.0/en
Ημερομηνία2015-10-20-
Ημερομηνία Δημοσίευσης1998-
Βιβλιογραφική ΑναφοράMatsatsinis, N.F., A.P. Samaras and H.N. Hatzis, "Strategic Marketing Decisions Using Raw Data, Experts' Knowledge and Multicriteria Methods", Foundations of Computing and Decisions Sciences, Vol. 23, No. 2, pp. 87-107. 1998. url:https://www.infona.pl/resource/bwmeta1.element.baztech-article-BPP1-0001-0088en

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