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Agricultural product development using multidimensional and multicriteria analyses: The case of wine

Matsatsinis Nikolaos, Y. Siskos

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URIhttp://purl.tuc.gr/dl/dias/290E3F56-6942-4E24-B49C-133B275DDFEF-
Identifierhttps://doi.org/10.1016/0377-2217(95)00173-5-
Languageen-
TitleAgricultural product development using multidimensional and multicriteria analyses: The case of wineen
CreatorMatsatsinis Nikolaosen
CreatorΜατσατσινης Νικολαοςel
Creator Y. Siskosen
CreatorG. Baourakisen
PublisherElsevieren
Content SummaryMulticriteria analysis and multidimensional statistical methods can collaborate and offer new prospects in the fields of decision support and management in general. This paper presents a survey-based methodology which combines a multicriteria model for the consumer's preference analysis as well as classical data analysis models to design agricultural products. The new products are developed in such a way that they eventually achieve the maximum possible market share. A real study for the Athenian wine market is presented for illustration. The paper concludes with some further reccomendations.en
Type of ItemPeer-Reviewed Journal Publicationen
Type of ItemΔημοσίευση σε Περιοδικό με Κριτέςel
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2015-10-20-
Date of Publication1996-
Bibliographic CitationBaourakis, G., N.F. Matsatsinis and Y. Siskos, "Agricultural product development using multidimensional and multicriteria analyses: The case of wine", European Journal of Operational Research, vol. 94, no. 2, pp. 321-334, Oct. 1996. doi:10.1016/0377-2217(95)00173-5en

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