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Agricultural product development using multidimensional and multicriteria analyses: The case of wine

Matsatsinis Nikolaos, Y. Siskos

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URIhttp://purl.tuc.gr/dl/dias/290E3F56-6942-4E24-B49C-133B275DDFEF-
Αναγνωριστικόhttps://doi.org/10.1016/0377-2217(95)00173-5-
Γλώσσαen-
ΤίτλοςAgricultural product development using multidimensional and multicriteria analyses: The case of wineen
ΔημιουργόςMatsatsinis Nikolaosen
ΔημιουργόςΜατσατσινης Νικολαοςel
Δημιουργός Y. Siskosen
ΔημιουργόςG. Baourakisen
ΕκδότηςElsevieren
ΠερίληψηMulticriteria analysis and multidimensional statistical methods can collaborate and offer new prospects in the fields of decision support and management in general. This paper presents a survey-based methodology which combines a multicriteria model for the consumer's preference analysis as well as classical data analysis models to design agricultural products. The new products are developed in such a way that they eventually achieve the maximum possible market share. A real study for the Athenian wine market is presented for illustration. The paper concludes with some further reccomendations.en
ΤύποςPeer-Reviewed Journal Publicationen
ΤύποςΔημοσίευση σε Περιοδικό με Κριτέςel
Άδεια Χρήσηςhttp://creativecommons.org/licenses/by/4.0/en
Ημερομηνία2015-10-20-
Ημερομηνία Δημοσίευσης1996-
Βιβλιογραφική ΑναφοράBaourakis, G., N.F. Matsatsinis and Y. Siskos, "Agricultural product development using multidimensional and multicriteria analyses: The case of wine", European Journal of Operational Research, vol. 94, no. 2, pp. 321-334, Oct. 1996. doi:10.1016/0377-2217(95)00173-5en

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