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Ιδρυματικό Αποθετήριο [SANDBOX]
Πολυτεχνείο Κρήτης
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| URI | http://purl.tuc.gr/dl/dias/290E3F56-6942-4E24-B49C-133B275DDFEF | - |
| Αναγνωριστικό | https://doi.org/10.1016/0377-2217(95)00173-5 | - |
| Γλώσσα | en | - |
| Τίτλος | Agricultural product development using multidimensional and multicriteria analyses: The case of wine | en |
| Δημιουργός | Matsatsinis Nikolaos | en |
| Δημιουργός | Ματσατσινης Νικολαος | el |
| Δημιουργός | Y. Siskos | en |
| Δημιουργός | G. Baourakis | en |
| Εκδότης | Elsevier | en |
| Περίληψη | Multicriteria analysis and multidimensional statistical methods can collaborate and offer new prospects in the fields of decision support and management in general. This paper presents a survey-based methodology which combines a multicriteria model for the consumer's preference analysis as well as classical data analysis models to design agricultural products. The new products are developed in such a way that they eventually achieve the maximum possible market share. A real study for the Athenian wine market is presented for illustration. The paper concludes with some further reccomendations. | en |
| Τύπος | Peer-Reviewed Journal Publication | en |
| Τύπος | Δημοσίευση σε Περιοδικό με Κριτές | el |
| Άδεια Χρήσης | http://creativecommons.org/licenses/by/4.0/ | en |
| Ημερομηνία | 2015-10-20 | - |
| Ημερομηνία Δημοσίευσης | 1996 | - |
| Βιβλιογραφική Αναφορά | Baourakis, G., N.F. Matsatsinis and Y. Siskos, "Agricultural product development using multidimensional and multicriteria analyses: The case of wine", European Journal of Operational Research, vol. 94, no. 2, pp. 321-334, Oct. 1996. doi:10.1016/0377-2217(95)00173-5 | en |
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