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Consumer behavioural analysis using multicriteria method

Matsatsinis Nikolaos, G. Baourakis

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URIhttp://purl.tuc.gr/dl/dias/09A4DEC6-4E8E-4DC4-B996-807AC4ACA745-
Identifierhttps://doi.org/10.1007/978-94-017-0663-6_20-
Languageen-
TitleConsumer behavioural analysis using multicriteria methoden
CreatorMatsatsinis Nikolaosen
CreatorΜατσατσινης Νικολαοςel
CreatorG. Baourakisen
CreatorY. Siskosen
PublisherSpringer Verlagen
Content SummaryThis article develops and tests an agricultural product design methodology employing consumer based models. Multidimensional data analysis and multicriteria techniques are utilised in determining market trends and introducing new Cretan brands into the Athenian olive oil market. More specifically, the following topics are examined: (1) new product development by determining the attributes and the criteria by which the olive oil product is perceived; (2) identification of the existing olive oil market segments; and (3) formulation of the best communication strategy by precisely measuring consumer attidutes and beliefsen
Type of ItemPeer-Reviewed Journal Publicationen
Type of ItemΔημοσίευση σε Περιοδικό με Κριτέςel
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2015-10-19-
Date of Publication1995-
Bibliographic CitationBaourakis, G., N.F. Matsatsinis and Y. Siskos, "Consumer behavioural a nalysis using multicriteria method, in: Janssen, J., C.H. Skiadas and C. Zopounidis, (eds.)", Advances in Stochastic Modelling and Data Analysis , Kluwer Academic Publishers , pp. 328-338, 1995. DOI: 10.1007/978-94-017-0663-6_20en

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