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A model of web site quality assessment

Moustakis Vasilis, Tsironis Loukas, Litos Charalampos

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URI: http://purl.tuc.gr/dl/dias/610522FE-AF4E-42A2-AD8A-41E6EF801D17
Year 2006
Type of Item Peer-Reviewed Journal Publication
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Bibliographic Citation V. Moustakis, L. Tsironis and C. Litos (2006). "A model of website quality assessment." Quality Management Journal, Vol. 13 Iss. 2, pp: 22 – 37. URL:http://www.researchgate.net/publication/232092479_A_model_of_web_site_quality_assessment
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Summary

The article presents a hierarchical framework, which supports website quality assessment. The framework is composed of a hierarchical structure of criteria and sub-criteria and makes use of the Analytic Hierarchy Process to enhance criterion and sub-criterion weight value assessment during group assessment. To validate the framework we conducted an experiment, which involved the assessment of the websites of the three cellular phone service providers in Greece by 122 users. Results confirmed framework validity and rotated factor analysis supported reduction of the original model to a website quality scoring framework, which involves nine composite quality criteria.

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