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Entrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industry

Moustakis Vasilis, Zabetakis Leonidas, Melina Vekini

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URIhttp://purl.tuc.gr/dl/dias/039B84BD-6A0C-447B-AFA8-00F7FE63B2D5-
Identifierhttps://doi.org/10.1080/02642060902960800-
Languageen-
TitleEntrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industryen
CreatorMoustakis Vasilisen
CreatorΜουστακης Βασιληςel
CreatorZabetakis Leonidasen
CreatorΖαμπετακης Λεωνιδαςel
CreatorMelina Vekinien
PublisherTaylor & Francisen
Content SummaryIn this research article, the authors draw on the theoretical insights of the strategic entrepreneurship literature and examine the relationships among entrepreneurial orientation, access to financial resources, and broadcasted product performance using survey data from Greek television enterprises. Data were based on companies' chief executive officers. Results of Bayesian path analysis indicate that access to financial resources fully mediates the effect of entrepreneurial orientation on product performance. Recommendations for further research are discussed.en
Type of ItemPeer-Reviewed Journal Publicationen
Type of ItemΔημοσίευση σε Περιοδικό με Κριτέςel
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2015-10-15-
Date of Publication2011-
Bibliographic CitationZampetakis, L.A. Vekini, M. and V. Moustakis. Entrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industry. The Service Industries Journal .Vol. 31, Issue 6, 2011, DOI: 10.1080/02642060902960800en

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