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Entrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industry

Moustakis Vasilis, Zabetakis Leonidas, Melina Vekini

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URIhttp://purl.tuc.gr/dl/dias/039B84BD-6A0C-447B-AFA8-00F7FE63B2D5-
Αναγνωριστικόhttps://doi.org/10.1080/02642060902960800-
Γλώσσαen-
ΤίτλοςEntrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industryen
ΔημιουργόςMoustakis Vasilisen
ΔημιουργόςΜουστακης Βασιληςel
ΔημιουργόςZabetakis Leonidasen
ΔημιουργόςΖαμπετακης Λεωνιδαςel
ΔημιουργόςMelina Vekinien
ΕκδότηςTaylor & Francisen
ΠερίληψηIn this research article, the authors draw on the theoretical insights of the strategic entrepreneurship literature and examine the relationships among entrepreneurial orientation, access to financial resources, and broadcasted product performance using survey data from Greek television enterprises. Data were based on companies' chief executive officers. Results of Bayesian path analysis indicate that access to financial resources fully mediates the effect of entrepreneurial orientation on product performance. Recommendations for further research are discussed.en
ΤύποςPeer-Reviewed Journal Publicationen
ΤύποςΔημοσίευση σε Περιοδικό με Κριτέςel
Άδεια Χρήσηςhttp://creativecommons.org/licenses/by/4.0/en
Ημερομηνία2015-10-15-
Ημερομηνία Δημοσίευσης2011-
Βιβλιογραφική ΑναφοράZampetakis, L.A. Vekini, M. and V. Moustakis. Entrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industry. The Service Industries Journal .Vol. 31, Issue 6, 2011, DOI: 10.1080/02642060902960800en

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