An integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysis

URI	http://purl.tuc.gr/dl/dias/44BBA9F7-F70D-4DFF-8706-692CBC8088CB	-
Identifier	http://www.library.tuc.gr/artemis/PD2010-0017/PD2010-0017.pdf	-
Identifier	https://doi.org/10.26233/heallink.tuc.13908	-
Language	en	-
Title	An integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysis	en
Creator	Τσαφαράκης Στέλιος	el
Contributor [Thesis Supervisor]	Ματσατσίνης Νίκος	el
Publisher	Πολυτεχνείο Κρήτης	el
Academic Unit	Πολυτεχνείο Κρήτης::Τμήμα Μηχανικών Παραγωγής και Διοίκησης	el
Description	Submitted for the partial fulfillment of the requirements for the degree of Doctor of Philosophy	en
Content Summary	Μη διαθέσιμο	el
Type of Item	Διδακτορική Διατριβή	el
License	http://creativecommons.org/licenses/by/4.0/	en
Date of Item	2014-03-31	-
Date of Publication	2010	-
Subject	New products--Marketing--Mathematical models	en
Subject	Consumer behavior	en
Bibliographic Citation	Στέλιος Τσαφαράκης, "An integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysis", Διδακτορική Διατριβή, Τμήμα Μηχανικών Παραγωγής και Διοίκησης, Πολυτεχνείο Κρήτης, Χανιά, Ελλάς, 2010.	el

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