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An integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysis

Τσαφαράκης Στέλιος

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URIhttp://purl.tuc.gr/dl/dias/44BBA9F7-F70D-4DFF-8706-692CBC8088CB-
Identifierhttp://www.library.tuc.gr/artemis/PD2010-0017/PD2010-0017.pdf-
Identifierhttps://doi.org/10.26233/heallink.tuc.13908-
Languageen-
TitleAn integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysisen
CreatorΤσαφαράκης Στέλιοςel
Contributor [Thesis Supervisor]Ματσατσίνης Νίκοςel
PublisherΠολυτεχνείο Κρήτηςel
Academic UnitΠολυτεχνείο Κρήτης::Τμήμα Μηχανικών Παραγωγής και Διοίκησηςel
DescriptionSubmitted for the partial fulfillment of the requirements for the degree of Doctor of Philosophyen
Content SummaryΜη διαθέσιμοel
Type of ItemΔιδακτορική Διατριβήel
Licensehttp://creativecommons.org/licenses/by/4.0/en
Date of Item2014-03-31-
Date of Publication2010-
SubjectNew products--Marketing--Mathematical modelsen
SubjectConsumer behavioren
Bibliographic CitationΣτέλιος Τσαφαράκης, "An integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysis", Διδακτορική Διατριβή, Τμήμα Μηχανικών Παραγωγής και Διοίκησης, Πολυτεχνείο Κρήτης, Χανιά, Ελλάς, 2010.el

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