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An integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysis

Τσαφαράκης Στέλιος

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URI: http://purl.tuc.gr/dl/dias/44BBA9F7-F70D-4DFF-8706-692CBC8088CB
Year 2010
Type of Item Διδακτορική Διατριβή
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Bibliographic Citation Στέλιος Τσαφαράκης, "An integrated marketing system for the optimal product line design problem, in a competitive reaction context, based on the qualitative consumer behavior analysis", Διδακτορική Διατριβή, Τμήμα Μηχανικών Παραγωγής και Διοίκησης, Πολυτεχνείο Κρήτης, Χανιά, Ελλάς, 2010. https://doi.org/10.26233/heallink.tuc.13908
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