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Institutional Repository [SANDBOX]
Technical University of Crete
Technical University of Crete
EN
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| URI: | http://purl.tuc.gr/dl/dias/A4FC9693-C871-4392-AAE3-313711A8E666 | ||
| Year | 2025 | ||
| Type of Item | Diploma Work | ||
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| Bibliographic Citation | Eleni Frantzi, "Business planning and establishment of a hospitality company", Diploma Work, School of Production Engineering and Management, Technical University of Crete, Chania, Greece, 2025 https://doi.org/10.26233/heallink.tuc.103769 | ||
| Appears in Collections |
This thesis focuses on the development and analysis of a business plan for an innovative enterprise in the hospitality sector, which combines the provision of high-quality beverages with a flexible workspace and study environment. The business plan will serve as a strategic roadmap for the growth and sustainability of the enterprise, examining key factors such as market analysis, competitive environment, marketing strategy, and financial management. Emphasis is placed on differentiation from other businesses in the industry, meeting the modern consumer's needs, and contributing to the local economy. This study goes beyond a purely theoretical approach by incorporating a practical assessment, providing valuable data and recommendations for the successful implementation of the business concept.
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